Celebrated Italian fashion house Missoni has announced the opening of its second UK stand-alone store in the heart of London’s exclusive shopping district. The 3,506 sq ft boutique, which will be at 138 New Bond Street, will showcase the world of Missoni with menswear, womenswear and homewares collections across three floors.

This special edition Mission bag will be sold at its New Bond Street location. Benefits generated on this item will be donated to the Hoping Foundation.

The store design unfolds with customers greeted on the ground floor with an imposing fringed pendant lamp from the revered Missoni home collection. This floor is dedicated to the womenswear and accessories collections.

A frosted glass optic framed staircase leads down to the menswear collections on the lower ground floor and up to womenswear which continues on the first floor with womenswear collections.

To celebrate the store opening Missoni has created a special limited edition shoulder bag which will be sold exclusively in the New Bond Street store. All the proceeds from this bag are being donated to the Hoping Foundation, of which Bella Freud is the patron.

The home collections also feature throughout the store with walls painted in the understated RAL 9010 shade of Missoni white, carpets in Kara, Berlin and Carousel shades and stools covered in the signature Missoni chevron.

“We are very excited to be opening our second store in London on New Bond Street and to work with the Hoping Foundation which supports change and a better future for young people in Palestine” Angela Missoni, Co-Owner and Creative Director of Missoni.