Magnum and Moschino collaborate on colourful tote collection

After announcing its partnership with Jeremy Scott and Cara Delevingne for its latest campaign, Magnum Double, the ice cream brand has unveiled the launch of a collaborative capsule collection of brightly-coloured bags.

Magnum announced the surprise launch of the capsule, celebrating its ice-cream flavours, at the Cannes Festival on Thursday. The seven models were designed by Jeremy Scott, creative director at Moschino.

"Release the beast!"

Ads

Presented on the Magnum beach in Cannes, the new totes invite ice-cream lovers to show off their wild side with the slogan "Release the beast and dare to go Double."

In blue, yellow, pink and orange, each bag features an illustration of a wild animal, from eagles and leopards to panthers and wolves, all dressed in Moschino outfits and snacking on a Magnum Double.

The Magnum x Moschino collection will be available from 18 May on the Moschino website, at €250 per bag.