By
AFP-Relaxnews
Published
Aug 31, 2015
Download
Download the article
Print
Text size

Longchamp shoes and ready-to-wear focus of an original campaign

By
AFP-Relaxnews
Published
Aug 31, 2015

The 2015 fall campaign of French brand Longchamp dedicated this year to the designer's shoes and ready-to-wear collections rather than showcasing the brand's leather creations was shot with an original dose of humor and quirkiness. The light-hearted campaign was produced by the Please More Shooooes duo: Mathilde Toulot and Olivia da Costa.


Longchamp presents its original campaign for its autumn 2015 shoes and ready-to-wear collections ©Longchamp / YouTube


In contrast to the luxury brand's other recent campaigns starring Alexa Chung (since Spring/Summer of 2014), the fall campaign features no faces or recognizable individuals but a multitude of slender legs.

The campaign includes several scenes in which the viewer can see bodies and legs moving from place to place, be it in the office, the elevator, the gym or a café. It is perfectly staged to highlight moccasins, ankle-boots and ballerina pumps, three signature pieces of Longchamp's fall 2015 collection.

Despite a strong focus on the shoes, the ready-to-wear collection is also portrayed in the campaign. Teddy jackets, leather pieces, hooded jackets, slim pants, trapeze skirts and fall coats in the season's colors: navy blue, black, burgundy, gold and orange are all items exhibited in fun, everyday situations.

Longchamp's "Ladies, Ladies, Ladies" campaign can be discovered on YouTube and other social media.
 

Copyright © 2024 AFP-Relaxnews. All rights reserved.