London Bridge unveils fashion and beauty signings

Ted Baker and Cath Kidston are some of the brands set to open at London Bridge in the coming weeks following a £1bn redevelopment of the station.


Ted Baker

Cath Kidston will open the doors to the new store at the station this month, with Ted Baker, Mac, Rituals and The Body Shop set to join in the spring.

Network Rail said more fashion and beauty brands will follow as part of an effort to create a flagship destination where people can shop, meet, eat and travel. In addition to adding new platforms at London Bridge, the makeover included two new entrances, and 92,000 sq ft fo new retail space.

With 70 retail units, London Bridge has now more shops than any other Network Rail station.

“We understand that stations, large and small, and their surrounding areas are increasingly becoming the hubs of modern local communities. They are being recognised as places where people can travel, live, work and play, and at the same time provide the catalyst for housing, regeneration and economic growth in our towns and cities,” said Hamish Kiernan, commercial director of retail for Network Rail Property.

“As such we’re working exceptionally hard to bring in established, quality brands and create a diverse and eclectic mix of retailers, food and beverage outlets, and places for entertainment.”

The signings follow a boom in retail sales at railway stations, with retailers reporting a 9% increase in sales across Network Rail’s managed stations over the festive period. The results underline a growing trend of railway stations becoming destinations for shopping and socialising.

Ray Kelvin, CEO and founder of Ted Baker, commented: “London has always been close to Ted’s heart; it’s his home town, he knows it like the back of his hand, and it’s where he gets his best inspiration. Given his love of travel – by train in particular – Ted’s been following the development of the new London Bridge station complex closely, even before the success of the new St. Pancras store that opened last summer.”

Meanwhile, Sue Carvell, commercial director at Cath Kidston, commented: “We have seen great success in our store at Network Rail’s St Pancras station, and look forward to bringing our brand to this exciting new development too.

“London Bridge station is a prime location, ideal to offer a convenient shopping experience for our travelling customers.”

More high-profile retailers are expected to be announced in the coming months.

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