Livingbridge exits Crew Clothing, CEO steps down

Louise Barnes has resigned as CEO of Crew Clothing following the brand’s sale by private equity firm Livingbridge to Exquisite Apparel.


Crew Clothing

Barnes joined the business in 2014 and is credited with driving strong growth and development for the coastal brand. Under her leadership, Crew clothing established a consolidated multichannel offering, sharpened its brand position and updated the product range.

Barnes’ departure is understood to be linked to the brand’s sale to Exquisite Apparel, according to reports.

Livingbridge announced on Wednesday it had divested from Crew Clothing after an 11-year tie-up. Since buying Crew in 2006, Livingbridge helped expand the business with annual revenues nearing £60m. Crew Clothing trades from more than 80 stores and an e-commerce site.

“We have really enjoyed working with Crew and look forward to seeing the next stage in its growth story. We would like to take this opportunity to thank Louise Barnes and her team for their dedication to Crew and the work she has led in reinvigorating and strengthening the brand,” commented Bevan Duncan of Livingbridge on Wednesday.

Crew Clothing has its heritage in British casual coastal style. It was founded in 1993 in Salcombe, Devon by Alastair Parker-Swift, who will continue to work with the brand under its new ownership.

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