Liberty London launches Made in India collection

By

Barbara Santamaria

Published
Mar 5, 2018

Luxury department store Liberty has created a new space in its London store dedicated to the new Made in India home collection.

The initiative pays homage to the links that have connected Liberty with Asian craftspeople since the store opened its doors in 1875. Conceived as a luxury emporium selling luxuries and fabrics from distant lands by its founder Sir Arthur Lasenby, Liberty’s floors have long been stocked with ornaments, fabrics and furniture from India, China, Japan and other Eastern destinations.

The new homeware collection aims to recreate this early Liberty shopping experience, with pottery from Rajasthani, intricate textiles and antique Indian objects providing an experiential journey to the East.

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“It’s all about the juxtaposition of the old and the new – like a shiny New Delhi tower block that’s right next to a crumbling Mughal temple,” comments Julie Hassan, Senior Buying Manager.

The collection includes a diverse range of handcrafted, vintage and traditionally-inspired Indian pieces, with many items produced by skilled craftspeople in particular regions.

There is also a wide range of textiles, from vintage phulkaris from Punjab to sari borders from Varanasi and contemporary pashminas and Jamawar shawls from Kashmir.

The collection is showcased on the fourth floor of the London store in a Made in India installation which will remain on display until December. Several other ‘Made in’ projects are planned for next year.