Levi's Tailor Shop pop-up opens at London's Selfridges

By

Cajsa Lykke Carlson

Published
Jul 14, 2016

Decorating and personalising your denim pieces never gets old, as denim giant Levi's knows very well. The company has just opened a pop-up Levi's Tailor Shop at Selfridges, the British department store retailer, in London.

The Tailor Shop lets customers create their dream denim looks using patches, pins and studding. To celebrate the new pop-up, which will be open until August 8, Levi's has also launched a limited-edition collection of embroidered patches together with British model Poppy Delevingne. "I've always been a Levi's girl and have always loved the brand, so it made sense to do something fun with them," Delevingne says.

The Tailor Shop will also offer complimentary length alteration on customers' Levi's, and let people add a distressed finish with fraying and stitching options. Levi's already has 22 Tailor Shop locations in the UK.

The denim brand recently announced flat revenue for its financial Q2 ended May 29, 2016, but said gross profit grew to $517m from $500m in the previous year.