La Petite Robe by Chiara Boni set to open first Los Angeles boutique

Italian fashion label La Petite Robe by Chiara Boni will open a store in Los Angeles, in the wake of its first two openings in Milan and Rome, a year apart from one another. The new, 80 m2 boutique will be inaugurated at the end of August at 8470 Melrose Place, one of the Californian city's edgiest shopping districts, and will feature the same interior design as the Italian stores.

"Two years after opening our first monobrand store," said CEO Maurizio Germanetti, "Chiara and I have realised that brick-and-mortar retail is a great asset for us, the ideal way for the label to showcase its collections' mood. Setting our sights outside Italy was the obvious thing to do, and we have targeted a market, the USA, which is proving more and more encouraging for us, eventually choosing Los Angeles."

In 2016, La Petite Robe by Chiara Boni generated a revenue of €18 million, up 53% over the previous year, and the forecast for 2017 is to keep growing, by approximately another 30%.