La Perla's Kids line stays with Story Loris

By

Ilaria Ricco

Translated by
Nicola Mira

Published
May 6, 2016

The La Perla lingerie and beachwear label has renewed the collaboration with Story Loris, an Italian high-end hosiery company in business since 1949. The deal covers the licensed production and distribution of the La Perla Kids collections: socks, underwear, beachwear, pyjamas and selected apparel for babies to 14-year-olds.

Story Loris is a La Perla Kids Collections licensee since 1995. This is the agreement's fourth consecutive renewal, in addition to the licence Story Loris already holds for La Perla men's and women's hosiery.

The new deal was signed at the end of April, proof of the rewarding relationship existing between the two companies. The new La Perla Kids collections will be presented at the next Pitti Bimbo trade show in Florence, in June 2016.