L'Oréal Paris launches new lipstick to celebrate its partnership with the Cannes Film Festival

This year, L'Oréal Paris is celebrating a two-decade partnership with France's best-known film festival. To mark the event, the cosmetics giant is launching a new version of its iconic Color Riche lipstick, which will embody the colors of the festival.

L'Oréal Paris Color Riche lipstick is available in a wide range of shades including reds that have become classics. Now it's being launched in a limited edition version dedicated to the Cannes Film Festival.

The new hue, called Color Riche Red Carpet, is a luscious red with a satin finish that is a perfect match for the glamor of a film festival.

The bullet of this new limited edition is engraved with "20 Years" and a Palme d'Or (Golden Palm) symbolizing the festival's main prize.

The lipstick case is covered with a material reminiscent of the red carpet, topped with a gold palm leaf.

This limited edition will be launched in May at a price of €12.50.

The 70th Cannes Film Festival will be held on May 17-28.