Kim Kardashian's 'Kimoji Heart' Valentine's Day fragrance collection sells out in five days

Kim Kardashian West's "Kimoji Hearts" fragrance collection is so well-loved that it has already sold out.



According to the official KKW Fragrance Instagram account, the Valentine's Day collection has completely sold out, just days after it launched on February 1. The trio of scents, which were a joint venture between KKW Fragrance and the star's own emoji line Kimoji, take the form of three different candy-hued, heart-shaped vials, and are dubbed ‘BFF', ‘BAE' and ‘Ride Or Die.' Instagram posts from the brand report that the berry and apple scented ‘BFF' and the sweet, plum-scented ‘Ride or Die' were the first to sell out, with ‘BAE', a juicy perfume with notes of mandarin and kiwi, following suit over the weekend.

The news should come as no surprise, given that the debut KKW Fragrance collection, a trio of scents dubbed ‘Crystal Gardenia,' ‘Crystal Gardenia Oud' and ‘Crystal Gardenia Citrus' also sold out within days of its launch back in November 2017. But it remains an impressive feat, given that Kardashian opted to promote the "Kimoji Hearts" launch solely through social media, where she has more than 58 million followers on Twitter and 107 million on Instagram. 
 

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