Khaadi opens its doors at Silverburn as company debuts in Scotland

Fashion retailer Khaadi has opened its first Scottish store with the company choosing giant mall Silverburn in Glasgow.


Khaadi


The 2,700 sq ft store is in a strong position next to upscale fashion retailer Flannels and footwear chain Schuh. While it’s the Scottish debut for the company, it’s actually its third store at a Hammerson-controlled mall.

Khaadi is a Pakistan-based brand and has also been expanding in its domestic market of late. Last autumn it opened a giant-sized store of over 30,000 sq ft at the Lucky One Mall in Karachi.

The interior of the new UK store is a fusion of design elements from East and West and is finished with natural materials, which the company said are the best way to showcase its colourful, Eastern-inspired clothing and accessories range.

Hammerson said the opening adds to the variety available at Silverburn with a strong mix being a key part of the mall’s appeal.

Meanwhile, Khaadi CEO Rehan Syed said the store “gives us a firm foundation to build our presence in a new UK region.”

Silverburn is anchored by Debenhams and houses over 120 retailers, including H&M and River Island, as well as offering leisure facilities, which are an increasingly important element of any mall. PureGym will open there this summer.

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