Joules links with umbrella maker Fulton

Joules has signed an exclusive licensing partnership with Fulton, the prestigious British umbrella brand which is a favourite of the royal family.

Together, the brands are launching a uniquely designed collection of 12 umbrellas which will launch on 19th February exclusively in Joules stores and online.

The partnership is part of a series of carefully selected license agreements to expand the Joules brand. Other licensed items at the brand include eyewear, bedding, sofas and toiletries ranges.

Colin Porter, CEO of Joules, commented: “It’s a huge pleasure to be working with Fulton. Their faultless attention to detail and commitment to quality makes the brand a natural partner for us. We’re confident our customers will love this new collection as much as we do.”

The umbrellas feature 12 different handmade prints and will retail from £15 for children’s umbrellas and £27 for adults. The range complements Joules’ collection of wellies and waterproof rainwear, recognisable for their colourful and happy designs.

Nigel Fulton, CEO Fulton Umbrellas said: “We are delighted to be partnering with such an iconic British brand, and there is something for everyone in this carefully designed collection. The bright prints work incredibly well on our umbrellas, creating a fun and uplifting collection, appealing to men, women and children alike.”

Founded in 1956, Fulton is now the UK’s leading umbrella brand. The company is one of 800 Royal Warrant holders in Britain, alongside Barbour, Burberry and Gieves & Hawkes.

Joules links with umbrella maker Fulton

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