Joseph opens first standalone menswear store

By

Barbara Santamaria

Published
Mar 15, 2016

Luxury brand Joseph on Friday opened its first standalone menswear store in London’s Savile Row.

The boutique extends over 1000 sq ft and showcases the brand’s menswear Spring Summer 2016 collection. Its monochrome palette draws inspiration from Joseph’s signature aesthetic and is translated through modern accents and luxurious materials, such as marble, Cor-ten steel and vulcanised rubber.

As other Joseph stores, the boutique on Savile Row features a gallery-like concept, and spreads across three gallery spaces.

Joseph is a luxury retailer that sells both designer clothing and own-branded menswear and womenswear collections, designed by its Creative Director Louise Trotter. It was founded in 1972 by Moroccan entrepreneur Joseph Ettedgui and has grown to become a staple of London’s luxury fashion scene.