Jewellery retailer Brilliant Inc launches new store on King’s Road

By

Barbara Santamaria

Published
Feb 15, 2017

Boutique jewellery brand Brilliant Inc has opened this week a new store at 320 King’s Road following growing demand from its upscale clientele.

The business, founded in 2005 by sisters Emma Canning and Dervla Cogan, has another store in Chelsea. It said that due to the success of the brand and demand of its clientele, a new larger store was required within this prime location.

"Our jewellery is set with the finest man-made gems in the world, is a firm favourite among celebrities and sold all over the world online. We are thrilled to be opening our new larger new store on the iconic Kings Road, the location is a perfect springboard for us build upon our previous success, and further interact with an established customer base," said co-founder Dervla Cogan.

The 953 sq ft boutique on King’s Road was designed by Team Visual Solutions, and offers a range of fine jewellery and ethically produced simulated diamonds, as well as a bridal room and private shopping salon for bespoke clients.

“With a high-end boutique jewellery experience, their fine jewellery selection and new bespoke service [Brilliant Inc] will further add to the breadth and quality of the Estate's thriving premium retail offer whilst appealing to the visitors and residents alike," commented Hannah Grievson, commercial property manager at Sloane Stanley.

The retailer’s collections draw influences from classic designs and the latest trends, and target “savvy shoppers who want to experience the luxury of diamonds”.