Jaeger-LeCoultre celebrates 185th anniversary with Harrods pop-up

Jaeger-LeCoultre has opened a pop-up exhibition on the ground floor of Harrods, putting the spotlight on its makers and their expertise to celebrate 185 years of heritage and innovation.


Image:Jaeger-LeCoultre

The luxury watch brand has taken over four main windows on Brompton Road to showcase its new Polaris watch collection, and three salons within Harrods feature the heritage pop-up exhibition.

The takeover follows the unveiling of a new Jaeger-LeCoultre boutique in Harrods’ revamped Fine Watch Room, which has undergone a luxury makeover to increase its size and refresh its image.

The work of the craftsmen and women who create Jaeger-LeCoultre’s fine watches is highlighted by the pop-up, and clients have the opportunity to find out more about watchmaking and the brand’s in-house gem setting techniques.

Highlights of the exhibition include The Calibre 101, the smallest mechanical watch movement ever made, worn by Queen Elizabeth II on her coronation day in 1953; and the Rendez-Vous Celestial, a feminine interpretation of the celestial map.

Also showcased is the new Jaeger-LeCoultre Polaris collection, inspired by the Memovox Polaris watch from 1968; and several vintage pieces. Interactive features help animate the space for the younger generation.

The pop-up exhibition will remain open until Wednesday 27 June.

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