Jack Wills becomes official formalwear supplier for Bath Rugby

By

Barbara Santamaria

Published
Sep 26, 2016

Jack Wills has agreed a two-year sponsorship deal with the Bath Rugby team to provide official team formalwear.

As part of the agreement, Bath players and support team, including current England international players Anthony Watson, George Ford, Jonathan Joseph and Dave Attwood, will wear tailored Jack Wills shirts, chinos and coats, as well as the brand's signature Bridgenorth boxer shorts in Bath colours.

The partnership follows the UK label’s recent Fittest Brits initiative, which has seen British sporting stars such as Will Satch, Gold Medal winner in the Men’s Coxed Eight at the Rio Olympics and Georgie Twigg, Gold Medal winner in the Women’s hockey at the Rio Olympics being supported by Jack Wills.

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The lifestyle brand for university students has also previously joined forces with the rugby teams of the universities of Oxford and Cambridge in England as Official Apparel Partner.

Commenting on the sponsorship, Pete Williams CEO of Jack Wills said: "Bath is a great top flight team and I'm extremely pleased to have developed this partnership to provide official formalwear to the entire squad. At Jack Wills we have long been associated with sports teams and more recently have started to work with and back the next generation of British athletes and sporting stars as part of our ‘Fittest Brits’ initiative.”

Matt Powell, Business Development Director at Bath Rugby added: "We’ve been really impressed by the quality of Jack Wills clothing and we're delighted to have this sponsorship agreement in place. Jack Wills will offer a lot to both the club and fans throughout the partnership including exclusive competitions and prizes. The team look extremely smart on match days and it's thanks to the well-made, tailored clothing from Jack Wills.”