Intu continues tech push to drive footfall and dwell time

Intu is set to install a network of screens that revolve between portrait and landscape at selected shopping centres across the UK to keep customers entertained and increase dwell time, it announced on Thursday.

Intu hopes the LED screens will keep customers entertained and drive dwell time at its shopping centres - Intu

This will be the first time the screens, manufactured by ADI, are used within the retail market. Their ability to revolve between portrait and landscape will be complemented with specially created branded-led content from Intu.

Roger Binks, customer experience director at Intu said: “Digital innovation is part of Intu’s DNA and this is the latest example of how we’re using new technology not currently available anywhere else in the UK retail market to make customers smile and help brands flourish."

The shopping centre owner, developer and manager has been trialling different tech-based initiatives at its centres in the past year, including the launch of an augmented reality game for the family last month. The approach aims to drive brand engagement, footfall and dwell time. 

“We’ve seen from the content already broadcast on screens within intu centres as well as the entertaining editorial-led content on our online shopping platform how much this kind of approach really engages our customers. intu’s unique partnership with ADI allows for even more compelling content to be created and displayed to customers that will also really enhance our offer to brands looking to engage with customers,” sayd Binks.

The LED displays will be installed at intu Lakeside, intu Metrocentre, intu Braehead and intu Merry Hill.

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