Sarah Ahssen
Sep 11, 2012
International Equestrian Federation launches clothing line
Sarah Ahssen
Sep 11, 2012
The International Federation for Equestrian Sports (FEI) becomes a brand. The global organization, which represents 130 national equestrian federations, will launch its first clothing and accessories collection for spring-summer 2013. This launch follows the signing of a license agreement for three years with the German euro-star Reitmoden Company, manufacturer and distributor of equestrian clothing.
This first collection will offer sports and leisurewear for men and women and horse accessories, such as rugs. Its target audience is professionals, occasional riders but also the general public.
The line will be available in the euro-star Reitmoden's network of retail stores in 40 countries as well as on the FEI website and at FEI events.
The Federation also announced that this license agreement is the first in a series that will be unveiled over the next 12 months.
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