House of Fraser unveils new own-brand womenswear line

By

Barbara Santamaria

Published
May 26, 2016

This August will see the launch of a new womenswear brand titled Maison de Nimes designed and curated by an in-house team at House of Fraser.

The new label will launch exclusively at the retailer, giving stylish women a classic and premium offering for an off-duty look. The range is inspired by the casual lifestyle of coast-to-coast living with denim elements and a boho aesthetic at its heart.

“Maison de Nimes was created to cater to our love of authentic denim, inspired by the relaxed lifestyle of the Californian coast; that casual yet stylish vibe is at the heart of everything we design,” said Jakki Pay, Director of Womenswear Fashion Design and Accessories at House of Fraser.  

“Each piece that’s created works back with denim to create a truly off duty wardrobe. The colour palette is always anchored to indigo & the prints are inspired by traditional Shibori dying techniques.”

Prices will range from £19 to £249 and the first collection will be available in selected stores and online from 1 August.