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Nov 4, 2016
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House of Fraser unveils Christmas ad

Published
Nov 4, 2016

British department stores chain House of Fraser is the latest retailer to unveil its Christmas advert. This year’s campaign, titled ‘Christmas is Coming For You’, celebrates the joyful feeling of anticipation before Christmas.

 


“With this years’ campaign, we wanted to capture the magical anticipation of the season and the overwhelming excitement it brings when it finally arrives; all in the contemporary and energetic style that has become synonymous with House of Fraser. We have updated Christmas iconography with a vivid and creative twist to create a powerful campaign that’s instantly recognisable,” said Nigel Oddy, CEO at House of Fraser.

The ad campaign, directed by Emil Nava, is set to Laura Mvula’s new version of the track ‘Ready or Not’ which was originally written and recorded by The Delfonics in the 1960s and later sampled in the 1990s by the Fugees.

The song gives the advert a fast-paced twist, continuing House of Fraser’s strategy to eschew traditional Christmas iconography for a more subversive take on the season.

Nigel Oddy continued: “We understand Christmas can give the feeling of trepidation but we want to encourage our customers to truly embrace their shopping experience this year whether that’s adding some festive magic to their home, preparing for the party season or searching for the perfect gift. Whether you like it or not, Christmas is coming for you.”

The advert sees a dapper gent sleeping soundly in his chair, blissfully unaware of the excitement that’s around him until he is hit by a festive force of glitter and suddenly Christmas arrives.

A modern heroine covets the season’s hottest handbags without being able to reach them, while an army of strong and confident dancers are seen in a host of subversive Christmas settings including an opulent dining table in the sky, playful giant chess pieces and an abundance of angular white blazing Christmas puddings.

House of Fraser’s Christmas Campaign was produced by creative agency 18ft &Rising.

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