House of Fraser names new Chief Customer Officer

By

Cajsa Lykke Carlson

Published
Jun 1, 2016

David Walmsley, former Director of M&S Digital, has been appointed Chief Customer Officer at British department store retailer House of Fraser.

In his new role, Walmsley will be responsible for House of Fraser's customer-centric approach, providing a single vision across all of the brand's channels to market. He will report to CEO Nigel Fraser. No start date has been provided yet.

Prior to his role at M&S, Walmsley was Director of eCommerce at Dixons Retail Group, and before that he was Head of Web Selling and Customer Services for John Lewis. Walmsley is also Governor at the Fashion Retail Academy and a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA).  

Nigel Oddy, House of Fraser CEO said: "We are delighted to announce the appointment of David as Chief Customer Officer. He has a wealth of experience in the retail and digital space, which will be invaluable as we continue to develop our leading multichannel proposition, both in the UK and internationally. He joins at a very exciting time for our business and we look forward to working with him."
 
Commenting on his appointment, David Walmsley said: "I'm really excited to be joining House of Fraser, the UK and Ireland's premium department store group. Its multichannel offer is already second to none, placing the customer at the heart of its strategy and execution. I am looking forward to working with the team to further enhance and develop the Brand and online business, as well as continue to improve the customer's journey, taking House of Fraser through its next stages of growth."