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Published
Jul 21, 2015
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Heidi Klum stuns in new 'Intimates' campaign shot

By
AFP-Relaxnews
Published
Jul 21, 2015

Heidi Klum has taken to social media to show off her latest lingerie collection for her brand Intimates.

The German supermodel, designer and TV presenter has posted a photo of herself to her Instagram account from her latest campaign. The picture sees her sporting a matching midnight blue set with a pale lace overlay and cute pink bows and ribbon style straps.

Heidi Klum Instagram pic ©2015 INSTAGRAM


Klum has teamed her pretty lingerie choice with a glamorous hair and makeup look, wearing her hair in a bouffant blow-out that frames her face in relaxed waves. A smoky eye and pale pink lip lends the image a 1960s-inspired vibe.

The 42-year-old fashion icon partnered with Australian lingerie company Bendon to launch Heidi Klum Intimates in January of this year, following the news that supermodel Elle Macpherson was to end her longstanding professional partnership with the brand. Her collection was designed to offer "femininity, elegance and sophistication" with the modern woman in mind.

"In addition to spending a majority of my career modelling lingerie, I am also a woman whose body has changed over the years," Klum said at the time of the launch. "I am a mother of four children so I genuinely understand the importance of finding the right lingerie. I want women everywhere to feel sexy, empowered and confident in my collection every time they wear it."

In addition to the mainline range, which includes hipster briefs, everyday essentials, and maternity bras, the designer is the face and brains of Heidi by Heidi Klum, a series of shape-molding and contouring underwear solutions, and HK Man.
 

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