H! By Henry Holland to pop up in Boxpark

By

Barbara Santamaria

Published
Sep 12, 2016

This September will see the first time a Designer at Debenhams showcases a collection outside the confines of the department store. Presenting the new AW16 collection, the line H! By Henry Holland will host a temporary shop in Shoreditch’s Boxpark just in time for London Fashion Week.

The collection, exclusive to Debenhams, launched in 2010 after the British department store negotiated a deal with English fashion designer Henry Holland.

The pop-up store will take over unit 26 at Boxpark, and run from Tuesday 13 until Sunday 18 September.

“I love the vibe and atmosphere in Shoreditch, it’s where I spend a lot of my time so where better to unleash my H! By Henry Holland collection outside of Debenhams stores. I love the idea of running my own shop and the pop up is a great opportunity for my collection to reach out further to new faces and fully showcase what the collection has to offer,” comments Henry Holland.

Customers can find in the store the “Geek Chic” inspired collection, where checks and ginghams mix with embroidered slogan denim and animal prints, as well as a selection of Urban Decay hero palettes, including the Naked range and newly launched Moondust.

To celebrate the launch, H! By Henry Holland partnered with a number of fashion bloggers to bring the new collection to life. Influencers who made the cut include Charlie X Barker, Cocoa Chelsea, Peexo, Pippa Melody, Salt and Chic, Tiny Twisst and Wonderful You.