The choice of location was not surprising. Given its American roots, denim brand Guess picked New York as the home of its largest ever flagship store in the world.

Products are easily accessible

Found in the heart of 5th Avenue, up to 47th Street, the new boutique covers 1200 square metres. Its decoration was inspired by that of another store the brand had opened in Milan last year: Venetian plaster surfaces, chandeliers hanging from the ceiling, and of course the famous triangle logo, made with 7,000 jeans buttons. The new space is used not only to display the products but also to reflect the brand’s image.

The impact of the store will certainly be seen in Guess’ next sales turnover report, which went over 2 billion dollars last year. The brand is currently sold in 87 countries.

Customers are able to get comfortable