Gucci and Milan's Bocconi University launch research laboratory

Gucci and private Milanese university Bocconi announced in a statement the pair have entered in to a three-year partnership for the launched of the Gucci Research Lab. The venture serves as a research centre backed by the Kering-owned Gucci, which is anchored on the "evolution of business in the 21st century." Moreover, the luxury Italian brand is also a 'Strategic Partner' of the school's prestigious economics department.

Gucci's CEO Marco Bizzarri - Université Bocconi ph Alberto Zanetti

Four Bocconi professors, supervised by the laboratory director, will teach on the ways businesses can transform themselves to become more digitally fluent. "It's a research project on the digital transformation of business, with a particular focus on the luxury industry," said a spokesman for the faculty.

Researchers will analyse the transformation and organisation generated by new technologies across different elements, such as the mentality of start-ups, the empowerment and autonomy of employees, the propensity to take risks, the speed of decision-making and the agility of processes.

Each year, a report will be published outlining the results of the research, and in relation to a specific theme.

"Results, in which both large and small firms can learn from," stated Marco Bizzarri, CEO of Gucci. "Today, more than ever, a firm's culture can be a point of difference in terms of competitive strength," he added.

Translated by Benjamin Fitzgerald

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