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Published
Sep 15, 2016
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Grazia to set up LFW pop-up office on Carnaby Street

Published
Sep 15, 2016

Grazia Magazine, the weekly glossy for upscale women, has partnered with Shaftesbury to open a London Fashion Week satellite office on Carnaby Street, where it will produce a special live fashion week issue.


Carnaby Street


Fashionistas will be invited to get a close look as editors put the fashion magazine together at 56b Carnaby Street from Friday 16 to Tuesday 20 September. The space will also host fashion and beauty masterclasses, live trend edits and daily fashion and lifestyle experiences from the 120 brands located in the Carnaby area.

Natasha Pearlman, Editor, Grazia commented: "Grazia is the only glossy magazine able to match the new 'see now, buy now' pace of the fashion world. Our Carnaby work and show space will give our readers unparalleled access, not just to the shows but to tutorials and shopping edits from some of the biggest names in the industry. And we will be able to bring them instantly shoppable trends and daily edits straight from the catwalks. This puts Grazia – and our community of readers – at the forefront of London Fashion Week."

"We are delighted to partner with Grazia Magazine for the 10th year, and are excited to host the Grazia Live shop in Carnaby. This new concept will allow shoppers to watch the magazine come to life and then be able to shop the trends in our 120 stores.  Carnaby is all about offering great product and a unique consumer experience," added Samantha Bain-Mollison, Head of Retail Strategy at Shaftesbury.

The experiential activity will be supported with print advertorials, mentions on the digital edition and native stories on Grazia Daily, as well as on Grazia’s channels.

Grazia will be the only magazine shooting live backstage from LFW capturing the clothes as they come straight off the catwalk for their fashion issue.
 

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