Giorgio Armani toasts London boutique opening

Giorgio Armani is celebrating the reopening of its space on London’s Sloane Street, now a combined Giorgio Armani and Armani/Casa boutique, with a private trunk show and party.


Credit: Giorgio Armani, Beppe Raso

The space underwent significant renovations to become the first Giorgio Armani location in the world to house the two brands in boutiques that are adjacent to each other and interconnected.

They spread over a combined 1,000 sq mts and were designed as a new concept, devised by Giorgio Armani in collaboration with his team of architects. The boutiques feature dedicated signage and benefit from a total of five display windows.


Photo: Giorgio Armani, Beppe Raso

Armchairs, rugs, lamps and upholstery from the brand’s furniture line in wood, metal and resin appear throughout the boutiques, while marble and onyx floors pair with the printed silk of the walls. Meanwhile, mother-of-pearl finishes on the doorways give a luxurious touch.

The interior of the Armani/Casa boutique draws on the same colour palette as the clothing store to ensure continuity and providing a fluid, natural transition between the two boutiques.


Photo: Giorgio Armani, Beppe Raso

To celebrate the opening, Giorgio Armani will hold a private trunk show at the boutique on Thursday, followed by a “Giorgio’s” pop-up club night at Tramp nightclub on Jermyn Street. With performances from De La Soul and DJ Harvey, this will be the first time the private members night is held out of the Armani/Prive nightclub in Milan.

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