By
AFP-Relaxnews
AFP-Relaxnews
Published
Jul 24, 2015
Jul 24, 2015
Giorgio Armani reveals campaign images featuring Cate Blanchett
By
AFP-Relaxnews
AFP-Relaxnews
Published
Jul 24, 2015
Jul 24, 2015
Australian actress Cate Blanchett is continuing her role as the face of the Giorgio Armani fragrance Si with a new campaign set to launch in September.
Giorgio Armani has revealed behind-the-scenes images of the campaign, which will be out on September 13.
Filmed in Australia, the new campaign was helmed by the Iranian-American director Massy Tadjedin and is intended to depict a woman who is authentic, strong, passionate and accomplished.
Tom Munro is behind the print campaign.
Si, launched in 2013, is a modern chypre with a focus on blackcurrant.
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