Fusalp joins forces with National Standard to create sneakers

By

Sarah Ahssen

Translated by
Nicola Mira

Published
Jul 13, 2016

Fusalp keeps on scouting new product landscapes. For the autumn, the French premium skiwear brand has joined forces with footwear label National Standard, creating an après-ski sneaker to be worn in ski resorts and in town.

The Fusalp+National Standard capsule collection features two sneaker models, hi-top or low-top, and both available in a shearling-lined version and in an unlined one (priced from €248 to €346). As for colours, the collection offers navy blue, white and black. The models will be available from mid-September 2016.

Ever since it was acquired in 2014 by Sophie and Philippe Lacoste, of the Lacoste family, and Alexandre Fauvet, the former Executive Director of the Lacoste label, Fusalp has focused on broadening its collections and greatly stepping up its expansion. Several stores have been opened in ski resorts, another store was opened in Paris and the brand's international presence has also been boosted.

French footwear label National Standard was founded in 2010, and it is distributed via 200 multi-brand stores, of which around fifty in France.