Floral Street inks John Lewis deal

Fragrance company Floral Street is ramping up its high street presence with a new department store deal following the opening of its flagship store in Covent Garden at the end of last year.

Floral Street announced via social media it has launched a counter at John Lewis’ Oxford Street branch, where a team of fragrance specialists are available to give expert advice on the brand’s perfume, bath & body and home fragrance products.

The counter includes a display of Floral Street’s eight personal fragrances, completed with introductory descriptions of the label’s perfume collection. To celebrate the launch, Floral Street announced a giveaway of 10ml bottles to the first 20 people with floral names to visit the counter.

The John Lewis link-up supports the opening of the brand’s flagship store on King Street in November. In addition to showcasing the products, the store acts as a scent school with classes taught by experts from French fragrance manufacturer Robertet.

The brand is also stocked in Harvey Nichols’s London, Leeds, Birmingham, Liverpoolm Manchester, Edinburgh and Bristol stores.

Floral Street inks John Lewis deal

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