Esprit presents new denim line in Copenhagen

By

Bruno Joly

Published
Jan 31, 2013

Esprit is no longer present on the trade show circuit except for the Salon de la Lingerie in Paris. However, the brand presented its denim line yesterday (31 January) at The CPH Gallery in Copenhagen. The range, “Love Your Fit”, is already available in some Esprit stores and is a collection of different fits to cater for all body types.

The range features as part of the men’s and women’s ‘Casual’ and ‘Collection’ collections. Given the importance of the brand’s denim offering in its comeback plan, Esprit is toying with the idea of creating an entire line dedicated to denim.

Esprit is no longer present on the trade show circuit except for the Salon de la Lingerie in Paris. However, the brand presented its denim line yesterday (31 January) at The CPH Gallery in Copenhagen. The range, “Love Your Fit”, is already available in some Esprit stores and is a collection of different fits to cater for all body types.

The range features as part of the men’s and women’s ‘Casual’ and ‘Collection’ collections. Given the importance of the brand’s denim offering in its comeback plan, Esprit is toying with the idea of creating an entire line dedicated to denim.