Eres launches new Miami chic range with Laure Hériard-Dubreuil

The iconic Parisian swimwear and lingerie brand is launching a new capsule collection, featuring re-fashioned classics with the CEO and co-founder of South Beach Miami's luxury multi-brand store The Webster.

It comes as no surprise to hear that French retail entrepreneur Laure Hériard-Dubreuil has been faithful to the classic swimwear brand from the start.

This season, Laure brings a touch of wild Miami style to Eres. Her new collection of swimsuits share the pastel shades of the Ocean Drive Art Deco buildings and the flowery Hawaii prints worn by pin-ups in the 1950s.

"My inspiration? Miami, of course!" says Hériard-Dubreuil who fell in love with the US city's energy and its blue coastline. Adding, "For my collection, I wanted to bring back styles that Eres doesn't edit anymore. With the help of the studio, I was able to redesign my favorite patterns and invent new prints."

The collection features fun bikinis with cut-outs, classic one-pieces, beachwear essentials and also zippered beach bags, in three key themes: Water Way, Sun Point, Color Block.

Prices range from €70 - 270. The LHD x Eres capsule collection is now available at Eres stores and online. 

The savvy fashion merchandiser worked at Yves Saint Laurent and alongside Nicolas Ghesquière at Balenciaga for several years before setting up The Webster in 2009.

€1 = $1.12/£0.73