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Published
Oct 18, 2016
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Ellis Brigham updates Covent Garden store

Published
Oct 18, 2016

Ski wear specialist retailer Ellis Brigham has opened the doors of its newly refurbished store in London’s Covent Garden fifteen years after it first launched.


Ellis Brigham has opened the doors of its refurbished store in London’s Covent Garden


The British company, still family-owned and run since 1933, offers the biggest range of mountain sports clothing, ski wear, footwear and sports equipment in over 20 stores across the UK.

“We needed a shop fit that could handle our huge range of diverse product whilst showcasing the features of individual items, highlighting key brands and making the shopping experience as immersive and informative as possible,” said Robert Brigham, Managing Director of Ellis Brigham.

“What we have delivered is an exceedingly versatile display system that caters for everything we sell from carabiners to snowboards, from sleeping bags to premium Ski jackets.”

Ellis Brigham used only natural and recycled materials to create the store, which is is fully reusable, deconstruct-able and recyclable.

The store opening coincides with the launch of Ellis Brigham’s Snowfest, a a week long, in-store celebration of winter for London skiers and snowboarders. The initiative will run from October 24-30 across all four Ellis Brigham stores in London, offering talks, advice, competitions, film and the latest winter kit from renowned brands.

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