El Ganso opens first pop up in London

Spanish fashion brand El Ganso, backed by LVMH, is expanding its physical footprint in the UK with the launch of its first London pop up store.

The temporary space is situated at 110 Marylebone High Street and spans over 200 square metres. It will stock the label’s full range of apparel collections, men’s, women’s and children’s fashion.

The opening forms part of El Ganso’s international expansion strategy, which has a particular focus on the United Kingdom. In London, the retailer operates stores on Carnaby Street, Neal Street, King’s Road and at Westfield London.

The preppy brand is set to open up to 35 new stores in Spain and internationally this year, particularly in France, the United Kingdom and Mexico.

A deal with Galeries Lafayette will allow El Ganso to expand in France with new stores in Toulouse, Biarritz or Marseille, while a partnership with retail group Sordo Madaleno will see the opening of up to 4 new stores in Mexico.

The London pop up will run for the next three months.