EFM Engineered For Motion relaunches online shop

By

Obi Anyanwu

Published
Jun 9, 2017

Men’s sportswear brand EFM Engineered For Motion this week relaunched its online shop, with a new look and updated product offering.
 

The new website carries the brand’s full spring 2017 collection including tops, bottoms, knitwear, blazers and outerwear crafted with hard shell membranes, water resistant cotton nylon, stretch three-layer fabrics and futuristic mesh.

The online shop also features a Lookbook section to highlight the latest collection, a Mode section for the brand’s lifestyle and a section named Advanced Luxury that tells the young brand’s story and what makes its product so unique.

Founded by Donrad Duncan, EFM Engineered For Motion wardrobes men with outfits for all occasions. The brand aims to provide versatile pieces that can transition from the morning bike ride commute, to boardroom meetings and to dinner or an evening event.
 
In addition to being a regular at NYFW: Men’s, EFM launched a collaboration collection with Dockers in fall 2016 and opened a holiday pop up shop in New York City in December.