Collaboration and cooperation key for British wool’s future

At a conference of the British Wool Marketing Board (BWMB), attendees were told of several future opportunities for British wool, but collaboration and cooperation between wool sector segments is essential. 

Guests were also informed that innovation in the form of collaboration had driven resurgence in Harris Tweed, an iconic wool product.

“In wool we have a truly unique product, which has a great future. It can be used at all levels in the fashion industry with great effect and can be used to create an immense variety of garments. We have to get the message out to promote wool as a modern fabric,” said Mark Hogarth, creative director at Harris Tweed Hebrides.

“We have seen a huge resurgence in Harris Tweed in recent years and this is largely due to a number of positive associations with leading fashion brands across the world,” he added.

“Capitalising on these relationships and collaborating with partners, such as Topman, which wouldn’t historically have been a natural fit for Harris Tweed will be key to maximising demand for woollen products going forward,” he observed.