Charles Jeffrey opens installation at Now Gallery

By

Barbara Santamaria

Published
Nov 30, 2017

Scottish-born fashion designer Charles Jeffrey has mounted his first solo exhibition at Now Gallery, in Greenwich.

The menswear designer, part of NEWGEN SS18 and shortlisted for the 2017 LVMH Prize, created an interactive and three-dimensional representation of his creative mind, with large sculptural pieces inspired by his illustrations hanging from the gallery’s seven-meter ceiling to bring his Loverboy fashion brand club night to life.

As part of the installation, a series of shelves filled with mixed media artistic materials will be the setting of an interactive experience that will invite visitors to open up their alter egos and let creativity take over. 

Open for three months until 11 February, ‘The Come Up’ by Charles Jeffrey is Now Gallery’s third fashion commission, following previous collaborations with Molly Goddard and Phoebe English.

Charles Jeffrey said: “With this project I’m exploring some of the ideas and forces in my life – and so many others’ lives – that couldn’t be more seismic. Interconnectivity, nightlife, the idea of clubs as safe spaces, identity, imagination…There’s a huge amount of very personal work going into it, and I couldn’t be happier about working with NOW Gallery on this!”

Jemima Burrill, curator of NOW Gallery added: “NOW Gallery is committed to presenting the opportunity for an outstanding contemporary fashion designer to create new unprecedented work expanding their creative practice in a gallery setting. Phoebe English and Molly Goddard captivated audiences with their installations for the NOW Fashion Commission in 2015 and 2016. The addition of Charles Jeffrey this November and his formidable vision reminds us of the power of the creative mind, that fashion is a way of looking at the world, and Charles Jeffrey will expand his view into a gallery installation with attitude and personal intention.”

Charles Jeffrey graduated from Central Saint Martins in 2015 and made his London Fashion Week debut in Spring of 2016 after being selected to form part of Topman and Fashion East’s MAN initiative.