Chanel releases the full Jean-Paul Goude campaign for Chance

After releasing a teaser on June 8, the French luxury brand has unveiled the full version of its "Chance" campaign, shot by renowned director and photographer Jean-Paul Goude.

 

For its newest advertising campaign promoting the Chance Eau Vive fragrance, Chanel placed its trust in an expert in the field, Jean-Paul Goude, who chose to revisit a theme very dear to Gabrielle Chanel -- luck.

The French director decided to highlight a daring young woman, ready to face any challenge, whose first main challenge is breaking into the team of Chance girls.

The action unfolds in an imaginary bowling alley. Instead of your usual bowling ball however, the young heroine grabs a bottle of Chance Eau Vive and, under the watchful gazes of the three other women, sends it down the aisle for a strike. Having faced her challenge and overcome it, the star of the campaign is accepted by the others.

Refined and invigorating, the newest addition to the Chance perfumes is zesty and floral. The scent opens on notes of grapefruit with a hint of blood orange. This gives way to a bouquet of jasmine, white musk, vetiver and cedar.

Chance Eau Vive will be available beginning June 12 in all Chanel points of sale as well as from authorized retailers as a 50ml bottle for €71 or a 100ml bottle for €102. It is already available at the Chanel Beauté store located at 382 rue Saint-Honoré in Paris.


 

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