Cara Delevingne named the new face of Rimmel

By

Barbara Santamaria

Published
Apr 19, 2016

23-year-old Cara Delevingne has only recently returned to her modelling career, but she has already scored a number of deals, such as presenting the new Chanel Eyewear collection and fronting Saint Laurent’s first couture campaign.

Now, the London model and actress has been named Rimmel’s new brand ambassador and will star in a range of advertising campaigns for the cutting-edge colour brand.

"I'm honoured to be working with Rimmel London. It's the first make-up brand I was introduced to as a teenager.  I'm a London girl through and through and Rimmel London truly captures and represents the city's edgy, cosmopolitan beauty styles," says Cara, who rose to fame for her strong look and trend-setting style.

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Johanna Bussinelli, CMO of Colour Cosmetics at Coty, says: "Cara Delevingne is the perfect embodiment of the trend-setting Rimmel brand and its edgy, streetwise personality. With her bold, modern look, fierce fashion sense and confident stance that true beauty comes from within, Cara is globally admired for her individuality and self-expression.”

The British cosmetics brand hopes the model’s unique personality will inspire a younger generation of women.

“Cara also has a huge online presence and social media following, through which Rimmel can reach out and talk to our core consumers. She is an iconic British ambassador and a fantastic partner for the brand," said Montse Passolas, Vice President of Global Marketing at Rimmel London.

The company will reach out to Cara Delevingne’s 36 million online followers through a global Snapchat press conference, giving fans a unique opportunity to interact with the new face of the brand and ask her questions via #RimmelxCara.
The press conference will be held on 15 April, with Cara selecting her favourite questions from the public and answering them live on Snapchat.