Burberry and Mario Testino presenting live photo shoot via Snapchat

On Thursday, Snapchat users will be able to tune in to watch a Burberry photo shoot take place in real time.

Burberry Prorsum Spring/Summer 2016 at London Fashion Week - PixelFormula

Photographer Mario Testino will be in London capturing the Spring/Summer 2016 campaign, and fashion lovers will be able to watch the shoot in action by following Burberry on Snapchat beginning Thursday at 5pm London time.

The content will be available to view for 24 hours.

Last month, Burberry offered a preview of its Prorsum Spring/Summer 2016 collection via Snapchat a day before its runway premiere in London.

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