Brooks Brothers to fête 200th anniversary at next Pitti Uomo

Historic US label Brooks Brothers, founded in 1818, has announced a plethora of celebrations to fête its 200th anniversary, starting next January at the Pitti Uomo menswear show in Florence. Brooks Brothers will feature as one of the event's main highlights, notably with a catwalk show that promises to be a landmark moment.


A look from the Golden Fleece collection for AW 2017 - Brooks Brothers

It will in fact be the very first catwalk show for the label, acquired from Marks & Spencer in 2001 by Italian businessman Claudio Del Vecchio, now the CEO. The show is scheduled for 10th January at the iconic Salone Cinquecento in Florence's Palazzo Vecchio, home to the Florence mayor’s offices.

From 11th to 14th January, Palazzo Vecchio will also host a Brooks Brothers retrospective, exhibiting several items coming from the US label's archives.

"This anniversary is a significant, historic milestone not just for Brooks Brothers but for the fashion industry at large," wrote CEO Claudio Del Vecchio in a press release, adding that "Pitti Uomo is an international benchmark for menswear."


Claudio Del Vecchio, the CEO and owner of Brooks Brothers - Carlo Miari Fulchis

Over the decades, the small family haberdashery, first established in New York in 1818, has evolved into an international apparel corporation, distinctive for its American style. Brooks Brothers was notably the first label to sell industrially manufactured garments, and in 1896 it invented the button-down shirt.

Brooks Brothers currently operates 280 stores in the USA and over 700 worldwide, featuring high-end, classic family fashion, well-suited to both men and women

Translated by Nicola Mira

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