British Style Collective to take over Liverpool streets this weekend

The Clothes Show and Alcatel are hosting the UK’s most anticipated fashion and beauty festival, the British Style Collective, at multiple venues in Liverpool this weekend.


Fashion, beauty and music events will be held at several locations in Liverpool from 7-9 July

The consumer-facing initiative will see the streets of Liverpool be abuzz with pop-ups, shopping discounts, inspiring catwalk shows and performances from the UK’s leading brands, experts and celebrities.

British Style Collective will take place at four venues from 7-9 July, including The Echo Arena, the Exhibition Centre Liverpool where the Shopping Halls are located, St George’s Hall and Albert Dock.

Liverpool One will also feature a special programme of events for guests, such as beauty makeovers, workshops, masterclasses and product launches, while brands John Lewis, Oasis, Topshop and Miss Selfridge will bring to life summer’s hottest trends on the runway.

Stores offering a range of special experiences at Liverpool One include Simply BE, Warehouse, The White Company, The Body Shop, H. Samuel, Coast and Boux Avenue, as well as Debenhams concessions including Clarins, Dior and Elemis.

Donna Howitt, Marketing Director at the shopping centre, said: “We are delighted to be working with British Style Collective on what promises to be a fantastic event for the city. Liverpool is renowned for its sense of style and for leading the way in the fashion stakes. The decision by British Style Collective to bring the first of its new shows to our city is further recognition of how highly regarded our city trends are.”

Tickets for British Style Collective are available from £25 for standard access to £40 for deluxe tickets, which include a premium seat in the Alcatel Fashion Arena and access to designer catwalks and fashion talks. Deluxe ticket holders will also receive a tote bag designed in collaboration with Hey Holla.

This will be the first time the British Style Collective, formerly known as The Clothes Show, takes place in Liverpool. The annual consumer exhibition, first held in 1989, announced at the end of last year it would leave its traditional Birmingham home to transform itself into a three-day citywide fashion and music festival in Liverpool. 

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