Bridalwear brand Halfpenny expands flagship store

By

Barbara Santamaria

Published
Jul 19, 2017

Halfpenny London, a clothing brand dedicated to vintage inspired wedding dresses, has expanded and moved its London atelier.

The new flagship site is located opposite the former boutique on Woburn Walk, Bloomsbury. For the brand, the new location at No. 9 Woburn Walk means it can dedicate the previously operated store to customers and turn the downstairs studio and office space into a large fitting room.

The brand’s designs are created by Kate Halfpenny, who studied fashion design and textiles at the prestigious Central St. Martins.

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The founder and creative director says on the expansion: “It was beyond exciting to expand into no.9. It was a dream to find a space nearby for the new atelier as we had totally out grown the old space under the boutique, I couldn’t believe it when we got the opportunity to take over number 9.”

“The collection has grown over the last 4 years and with wholesale booming and in house production the new studios and sewing rooms are a dream, I don’t know how we managed before.”