Boohoo to launch childrenswear this October

Manchester-based online fashion brand Boohoo.com is launching its first collection for fashion conscious children aged between 5 and 12 years old.

The range, made up of 70% girls wear and 30% boys wear, is presented by Scarlet Thomas, daughter of actors Ryan Thomas and Tina O’Brian.

“Launching childrenswear is a natural progression for us. We are an inclusive brand and we wanted to be able to offer our customers affordable fashion for their children. Ryan Thomas is a lifelong friend of the brand and so we were delighted to be able to make Scarlett Thomas the face of the girlswear collection. She looks beautiful in all the pieces,” said the brand.

Boohoo will add new childrenswear styles daily, with some of the pieces of the adult collection also presented in mini form. BoohooKids will include slogan sweatshirts, parkers, party dresses, smart shirts and chinos for boys and girls. The collection launches in October with prices from £3- £28.

Boohoo to launch childrenswear this October

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