Bluebella unveils first swimwear collection

Lingerie brand Bluebella is venturing out into swimwear this season with the launch of eight new styles.

Coming in a colour palette of monochrome and dusty rose, the collection goes on sale on the brand’s website this week.

Bluebella CEO and founder Emily Bendell said the move into swim was a “natural and obvious” progression for the label, famous for its provocative and luxurious lingerie.

She said: “Our customers have been asking us to design a swim collection for a while now and we felt now was the right time to do so.

“Our lingerie design handwriting lends itself beautifully to be interpreted into swim and so we felt very well placed to create a unique swim collection that embodies the Bluebella aesthetic.

"Just as the Bluebella girl wants contemporary, directional, luxe lingerie, she also wants that standout swim piece that turns heads poolside. And we wanted to make sure she had that – and as always at our highly accessible price point.”

With prices from £14 for a bikini brief to £32 for a swimsuit, the collection has been designed to complement the brand’s lingerie and nightwear range.

The range will be launched to trade for SS19 at the show in June and July, ready for delivery in January 2019.

Bluebella unveils first swimwear collection

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