Billionaire Boys Club opens Carnaby Street store

Billionaire Boys Club, the streetwear label launched by artist Pharrell Williams together with Japanese designer Nigo, the founder of A Bathing Ape, has opened its first UK flagship store in Carnaby's Newburgh Quarter.


The store measures 800 sqft. and is split over two levels, with the interior divided between the clean design of the ICECREAM line and the more patterned Billionaire Boys Club styles. Products from Pharrell's Adidas and Comme Des Garçons collaborations will be sold exclusively in the store on Marshall Street.

Harley Faustini, European Sales Manager for Billionaire Boys Club, said: "Marshall Street, Carnaby is a great location for Billionaire Boys Club’s European flagship store with iconic brands in Carnaby always offering something different or exclusive to their Carnaby stores, with Billionaire Boys Club mirroring worldwide exclusives at the Carnaby store."

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