Belstaff unveils first Tokyo flagship store

British modern heritage brand Belstafff has opened its first flagship store in Tokyo, marking its largest retail launch since the flagship in New Bond Street, London.


Liv Tyler, Belstaff CEO Gavin Haig, and CEO of Japan Hajime Takuwa, performing the traditional 'Kagame Biraki' ceremony - Photo: Belstaff

Located within the 47,000 sq mt retail space 'Ginza Six’, the 100 sq m store is the brand’s second biggest retail space in Asia after Macau. It was launched by global ambassador and Hollywood A-lister Liv Tyler, who starred in a short Belstaff film last year and co-designed two collections for Belstaff alongside creative director Delphine Ninous.

The British brand said the opening of the Tokyo flagship showcases its development in Japan and its continued international expansion and dedication to retail. Belstaff launched in the Japanese market in 2016 with retail spaces opened in Matsuzakaya Nagoya, Isetan Tokyo and Kobe.

The new store holds the first offering of the women's line in Tokyo and the first complete offering of menswear. Additionally, it offers an exclusive 'Ginza Capsule' collection of lighter weight pieces and the first eyewear collection from the brand.

"Ginza Six, our fourth opening in Japan, shows our fast and strategic expansion in this important market. The Japanese influence on fashion and style can be felt globally, which is why we selected this country as a key pillar market for Belstaff. The Japanese appreciation and appetite for modern heritage is key to our success here,” said CEO Gavin Haig.

The flagship launches in the same month Belstaff exhibits its first Archive exhibition, 'Hollywood Legends' in the  Daikanyama Tsutaya bookstore. Additionally, the brand teamed up with Japanese label Sophnet earlier this year to launch a street style-influenced collection.

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