Beauty and fragrance brand Neom to open flagship store in Central London

By

Barbara Santamaria

Published
May 10, 2017

Fragrance and body care brand Neom Organics has signed a deal to open a London flagship store on King’s Road.

Joining two existing stores in Wimbledon and Victoria Gate in Leeds, the new London boutique in the heart of Chelsea will extend over 818 square feet and offer the brand’s range of natural home fragrances, perfumes and bath & body products.

The brand, focused on organics and wellbeing, was created by former Glamour magazine editor Nicola Elliot in 2005 after becoming aware of the stressful effects of modern day life. Neom started as a home fragrance business and has expanded into wellbeing products from bath oils and scrubs to skin treatment candles.

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“The high-end appeal of this exciting wellness brand makes the iconic King’s Road the perfect location for a London flagship and following the success of the first store in Wimbledon over the last two years is sure to do well,” commented Louisa Dalgleish of Nash Bond, which acted on behalf of the property’s landlord Cadogan.

Visitors to the store will receive the company’s unique Scent Discovery Test and will be able to enjoy a complimentary consultation, relax with a herbal tea and browse the store’s ‘wellbeing library’.