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Published
Oct 26, 2017
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Average woman will spend £91.50 on Christmas partywear, research shows

Published
Oct 26, 2017

This Christmas, British women will spend on average £91.50 on Christmas party wear – that’s more than two times the average cost of a regular night out outfit, according to new research.


Photo: Quiz


A survey carried out by fashion retailer Quiz has found that more than half of women are planning to buy a new outfit for their Christmas party, with 42% of shoppers planning to spend between £30 and £59 on their outfit alone.

40% of women will spend between £1 and £29 on shoes, and 32% will spend between £1 and £14 on makeup and accessories.

Regionally, women from the West of England are the biggest shoppers with 100% of those surveyed planning to buy a new outfit for their Christmas party, while three quarters of women from East Anglia will buy something new.

In Scotland, 30% of women are likely to shop a new party outfit, while women in Wales are more likely to re-wear an outfit they already have, with just 7% of the respondents planning to spend money on a new look.

Overall, younger consumers are more likely to shop a new Christmas party outfit , with 50% of 14-17 year olds planning to do so, followed by 23% of 24-34 year olds. The 55+ age group is less likely to spend money on a new Christmas look with just 13% of women planning to do so.

CHRISTMAS BEAUTY

In addition to holiday outfits, women are planning to treat themselves ahead of their Christmas party with 41% planning to spend between £15 and £34 on beauty treatments. Haircuts are the most popular option (19%) followed by hair colouring (12%) and manicures (10%).

When it comes to looking fabulous before their big Christmas night out, women from East Anglia will spend the most on beauty treatments, spending between £65 and £74. Women from the West of England are the more likely to get a beauty treatment before their Christmas party, followed by Welsh women. 

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